this post was submitted on 01 Jul 2025
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It's actually because small trucks were regulated out of the US market. Smaller vehicles have more stringent mileage standards that trucks aren't able to meet. That forces companies to make all their trucks bigger, because bigger vehicles are held to a different standard.
So the people who want or need a truck are pushed to buy a larger one.
They can meet them. But the profit margin is slimmer than if they use the giant frame.