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I’m gonna say Tim Cook.
The way he signaled his authority was by sending out an email to the entire company announcing that he was expanding the company's match program for employees who wanted part of their paycheck to go to NGOs. I thought that was a classy way of saying, "I'm in charge." I had a lot of respect for that.
But his leadership with the App Store and regulators has been abysmal. He led Apple to make all the wrong moves, ensuring a (now active) fight with regulators instead of just making some small concessions voluntarily. It was completely unnecessary, but he just couldn't help feeling entitled for Apple to do whatever it wants to make money. I still believe there are people in leadership positions who would choose to do the right thing, but the buck stops with Cook.
Apple might be worthy of my respect again when he's gone.
Apple have always done what they wanted. In the Jobs era the biggest Apple Store in the world was on Regents Street in London, and Apple paid the local council vast fines each month because Jobs decided that the required illuminated fire exit signs would have ruined the carefully designed interior.