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I’m not sure who ever decided it was a good idea for celebrities to write their own brain garbage into social media accounts instead of having their media team handle it. It’s like how you’d never get Hollywood actors appears in a toilet roll advert until the ones they did in Japan got onto the web, and now it’s totally normalised for them to be undignified. I guess all of this coincided with the old star system being replaced by the primacy of IPs and endless “franchises”, where once the film poster used to just show Sandra Bullock and say “look, it’s Sandra Bullock you idiot” and that was enough.