this post was submitted on 04 Jun 2025
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It feels unsustainable, right? Like the value of of this tsunami of advertising has to be inflated, especially with bots/agents taking over traffic. People’s tolerance for junk isn’t infinite. At some point the illusion has to crack, and the advertising bubble will pop and burn the internet/app ecosystems down, hopefully…
What I already see around me is more and more people moving their files and identities offline into home NAS and filesharing setups, like Nextcloud. Their conversations are moving to Signal, Mastodon, Lemmy, Nextcloud Talk, or just plain text. For now its the more technically savvy, but even non professionals with low levels of admin experience are reaching out and asking now, and non technical people are looking for access to those private resources.
The snowball isn't big yet, but it is rolling. How far it goes and how big it gets, we'll see.
However what surprises me is that this did not happen sooner and due to ads, but rather it is AI and the complete uphill battle it is becoming to keep your private data out of the multitude of inbound AI vectors that is finally pushing people down the hill.