BoycottUnitedStates

American beer is like sex in a canoe. fucking close to water.

I like how the article didn't even attempt to address some of the issues as to why the wine business in the U.S. is struggling.

The wine business in the U.S. was good for a long time. Lots vineyards have been planted over the years. It takes around 5 years for a vineyard once planted to come into full production. So the market saturation point in production is delayed by 5 years.

We hit the market saturation point right about the time COVID hit. In the past 5 years production has kept coming on. For the past few years thousands of acres of grapes have not been harvested.

Market consolidation has also occurred. For example Gallo now controls 25% of the market. They make a shit ton of mediocre product very cheaply. A few other companies make up the bulk of market now.

So the smaller wineries have been surviving on tourism and small batches. They are a luxury items that people are skipping as the greed of the ultra rich are bankrupting the middle and lower incomes.

Then a orange turd is elected again and the moron accelerates the decline.

Here's a hint guys, the market isn't going to turn around until a lot of people go under.