this post was submitted on 01 Apr 2025
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There are some confused people in the comments, it's industry standard to sponsor streams/have brand collaboration/twitch drops. Every company does it, and 2 million dollars is not much at all. their advertising budget is at least 20x that much, probably more.
This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
Without seeing what you've seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
Or just excitement at getting "exclusive" early access as a small streamer. If you don't know there are thousands of others, it'd feel like an opportunity to make it big.
Generally speaking, algorithms on these sites don’t serve me a ton of videos with no views from creators with no followers, en masse. With AC shadows, I was suddenly inundated with these videos, on multiple sites, without ever having looked anything up about it, exclusively by streamers that nobody is watching.