this post was submitted on 27 Mar 2025
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Fediverse memes
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Anybody know what the real reason for this is?
All websites can track how often a link is clicked, and what the link is, and who clicked it (especially if you have an account).
Most companies implement for malicious link control. They can actively scan as needed and they can prevent users from going to any links deemed malicious. It also adds tracking for amount of clicks on a specific URL. There are more nefarious uses that others have stated redirection for paid links to them and user profile building for ad targeting