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K-pop star apologises to angry fans for having a boyfriend (news.sky.com)

submitted 2 years ago by hellfire103@lemmy.ca to c/nottheonion@lemmy.world

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[–] Nacktmull@lemmy.world 1 points 2 years ago* (last edited 2 years ago)

No, not just incels but hardcore fans and lonely people in general. The marketing strategy of pretending to be single with the goal of seeming somehow available is not gender or country specific and is used in pop music a lot. It´s all about creating a projection screen for fantasies and dreams to increase sales. Just think of boy bands in the 90s.