this post was submitted on 11 Nov 2026
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There was a quiet exodus during the_donald era. That whole time from 2016 - 2020 was very strange. Nobody talks about it. Except for the minority of us from the before times.
For reddit corporate there was a serendipitous confluence of events.
Basically reddit corporate got a free reset. One that Digg could have only dreamed of. Much of the old unprofitable userbase left. Ragebaiting trolls overran the platform. Fresh userbases flooded into the site. Social media psychological manipulation/addiction mechanisms had a field day on those unsuspecting doomscrollers.
You old timers ever notice how reddit's demise is a perpetually sliding window? You can tell when someone started using reddit based on when they think it was good and when it went bad.
Most users today talk about relaunch/redesign era as the good times. They think only relatively recently has it turned bad. None them have any clue about the pre-2020 era because they had no clue about reddit before.
All that being said. I don't think it's only commercialization that killed it. The type of users killed it too. That isn't mutually exclusive from userbase size.
Commercialization relies on engagement tricks like ragebait. That requires users who will engage with that too. The old reddit userbase was more skeptical and cognizant of commercialization tactics. The userbase today doesn't hate it. Some even seem to relish in it.
They like the tabloid posts. They like the emotional clickbait. They like to gossip. They like the drama.
There's academic articles proving negative posts get more interaction. Some people just want to fight, they love the negativity. Life's hard enough ffs. It's disappointing cos it used to be a great place to hang out
politics any of the variant subs, and news subs, is where people get most if not all of the bans. the faux ragebaits are aita, and dinnerdiaries.