this post was submitted on 26 Oct 2026
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I saw a post recently about how a business owner was mad about getting bad reviews because customers didn't like that they were getting facebook DMs from clicking on an ad
and, like, no shit? who the fuck wants a DM because they allegedly clicked on an ad while scrolling? fuck anybody who advertises like that
It's an infuriating dark pattern that Facebook themselves have created.
I don't think most business owners realize what's even happening when they post their ads. I've had it happen a few times now where I saw a slightly interesting image in an ad and wanted to zoom in (e.g. to read the specs of a laptop being advertised), but when I tapped it BAM redirect to a Messenger conversation.
Classic enshittification: there's a spreadsheet somewhere in Meta HQ that some dickhead middle-manager made proving that it increased conversion numbers, but doesn't measure how pissed off it makes their users, or how long-term toxic it is to the brands using that feature.