this post was submitted on 13 Sep 2026
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I loved when Facebook took out a full page ad saying ATT was hurting small businesses. I love how Tim Cook introduced it. I'm paraphrasing, but he said something like "starting with iOS version whatever, Facebook will still be able to track you across the web via your iPhone. They just need your permission first." And he shows the prompt and shows that you can hit yes or no, or allow or decline, whatever it is. I actually have the setting that doesn't allow them to ask. They are allowed to make a case to you, but they can't track until you say yes or hit allow. And that's how it should be.
The thing is, people are looking real hard at what Apple is doing, and Apple is saying they're a privacy company. Their words are "Privacy. That's iPhone." But people are reporting that that isn't always the case. And now they have ads in Maps. They've had them in the App Store. They suppress apps that are free and only promote apps with recurring subscriptions. And I suppose that's their right, but the App Store itself is just so toxic these days. They're adding more ads. Those who say Google isn't an advertising company are straight up wrong, but they just remember when Google was a search company or an email company. Now they are an ad company. I'm wrong to say Apple is a computer company. They're a phone company now. It's close enough that I'm not being disingenuous. One day they may be an advertising company, too. But that's what people want. People buy phones from the advertising company over the phone/computer company for whatever reason. I'm not saying Apple is struggling. They're not. But they're following the money.