this post was submitted on 19 Aug 2026
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search engine SEOs are a separate issue than trademarks though. there isn't any law that im aware of that requires search engines to be neutral on how searches are organized (or even if something shows at all). If Demon Hunter wants to fight against not being able to be found, theyd essentially for example, be fighting against every corporate who uses DMCA powers to force google to remove some links from being indexed.
It's about being able to easily demonstrate harm to their brand by making it difficult to find them with a normal search.
They're not suing Google though right? They're suing Netflix.