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Interesting and inventive don't equal beneficial, it's all cultural cancer imo. Though it's not the source, it's a metastasization of capitalism.
Not all advertising is made equal, but I do acknowledge that being in the UK, my relationship to it is probably different to someone in the US.
I mean, I'm not inherently against the idea of a company telling people that they offer a product or service. As people who buy things, it's useful to us to be aware that such things exist, and while that's the case, I have no issues with companies being inventive.
But what's shitty is that the biggest, crappiest corporations naturally have the biggest budget to blanket their shitty ads all over the place.
There's an independent burger joint in my town that's pretty well regarded by local residents. It's on the end of a row, and on its side wall is an advertising board over which they have no control. For years, that board was essentially permanently rented to McDonalds, whose nearest 'restaurant' to that board was several miles away. That kind of thing can and should fuck off. It's just nasty bullying.
Advertising can be useful and relatively unobtrusive. I don't use TikTok because I can't be trusted with it, but my wife does, and they'll AirPlay it to our TV to show me ones they've favourited. Every now and then I'll see one that's pretty much an advert for a product, but presented in a way that it's actually interesting, useful information about a thing for which I could well be in the market. And to me, that's fine.