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If Europe has started experiencing over 40°C heatwaves frequently, then this planet really is fucked
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this post was submitted on 06 Jul 2026
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Because making it work well costs more than making it work barely, and those costs are ultimately profits not being paid to shareholders now.
Those making the decisions get paid their bonuses based on the now, not the maybe, in the future.
It's really that simple.
Its like they only know the R in ROI. This short term thinking is the main driver of enshittification I think.
First they underprice anyone to dominate the market and end up as the only one left. They do this on borrowed money and then they need to monetize. That's the R, the rest is other people's money who cares.
That, and the fact that the infinite growth model is a basic underpinning of capitalism. The Market must grow, always, or the whole carousel stops.
Thank you. I still hate they don't think about anything else at all, but this explains it