Technology

In the 70s it felt like brands actually meant something. Since the 90s, they haven't. Brands have milked their loyal followers for every last penny of profit while cheapening their products as much as they possibly can. Brands have become an anti-pattern for me, if a particular brand is "commanding a premium" that's a sign to me to A) dig DEEP on pre-purchase quality information and if that's hard to come by (which it usually is) B) walk away from the recognized brand name - assume it to be of inferior quality to go with its higher price.

I shopped in the same grocery store chain my grandparents and parents shopped in my whole life since the 1960s until about 8-10 years ago. At that point they started milking their brand loyalists and literally jacked our monthly food bill 2x, +100%, and that's not industry wide inflation, that's how much they inflated relative to the competition. We went from spending 90% of our food, soaps, pharmacy/drug store purchases there down to less than 5% in the first year after we quit them, and since then they now get less than 1% of our budget, only catching our purchases when they're the only store open or other cases of extreme convenience purchasing. During the pandemic, we had instantcart deliver groceries from a competitor and a $120 delivered order, including $10 tip and delivery fees, were still far less expensive than the same products from the "leading" chain.