cross-posted from: https://lemmy.world/post/47196845
this post was submitted on 22 May 2026
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YES, it is all about regaining the narrative. We need culture, we need community.
The MAGAs are not the enemy, they are the victims of this unscrupulous machinery of brainwashing the Zuck, Murdoch, Musk...
They MAGAs are the weak, the susceptible too influence, and we have to reach to them, break this fabric.
The revolution is in our hands, we 'just' need to find the message.
I wish I could get on board with this initiative. I used to believe that to be MAGA, you had to be either incredibly cruel, or unfathomably stupid.
As things have developed, I was dismayed to realize: You have to be both.
Ordinary everyday people should not be the enemy but it's easier said than done when they take that digitally curated world view and verbally / physically abuse other people or join ICE. We really should see them in part as addicts hooked on digital crack but even if we accept that the rehabilitation process is not going to be easy.
How do you break a narrative machine that comes as close to being zapped directly into peoples minds as possible? Without control of the algorithm, it's going to be increasingly difficult to challenge their divisive narratives. It may have to come to people wanting to get away from social media and that's also becoming increasingly difficult now that it's been so heavily and effectively monetized.
Not trying to say there's no hope but it's an uphill battle to say the least.
Thank you, yes your words describe it nicely.
The solution is simple but not easy, it is culture.
Culture as the zeitgeist and the common grounds of society. As the shared values of the community.
How do you penetrate these mediatic walls that the dominant class has created.
Creating music that reaches all ears, visuals that are shared against the algorithm, messages that are clear and understandable for all.
And for this messages, platforms out of the control of the capital, media from the community.
YES, this is very difficult but this is the path. And it is not impossible because humans crave humanity and the X platforms will die because they are a soulless corporate machinery.
They are the weakest and loneliest among us, hence why they are so susceptible to even the dumbest of narratives. If it weren't for their hatred I'd feel pity for them. But what you're suggesting is no small feat, we would be up against literal decades of brainwashing.
Something I've noticed is that whenever a maga says their political take, simply asking them for details sends them into a rage, cuz they don't know any lol. Watch some Isaiah Thomas clips, the man has the patience of god. Maybe there's something in that we could use?
The more I see of the world, on a macro and micro level, the more I believe that the generational task young people will face is stepping into a dying world, the effects of which they did not cause, and be the ones to deal with every mess the boomers are leaving behind. And the only way they succeed in that, is together. And of course the world is seemingly as divided as ever right now.
What do you think?