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The worker-consumer is no longer a source of wealth to the company since their labor no longer has value, but that doesn't mean there is nothing a company can do to try to acquire wealth. They just have to exclusively cater to the people who control that wealth. The business model of a media company might be spreading anti-democracy propaganda and collecting surveillance data for the use of the people who worry about what a desperate and starving Joe might do. Once Joe is gone they can spin narratives about why all this was the right moral choice.