me_irl

Yeah, and even beyond that you often find at very high price points it's about it being something to give or to mark special occasions.

Sure the rich probably aren't drinking Johnny Walker black and standard Buffalo Trace like I am, but their standard drink is probably just a price point above, and some of them probably are. They're likely drinking recently bottled single cask whiskies and stuff like Japanese whisky. When you get to "special occasion for the middle class" price points you get a lot of variety in amazing options