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They were thinking of a trippy smiley face eating a hotdog, which I obliged with some cosmic vibes included.
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A logo that I designed for Cosmic Dogs, a hot dog cart that the client was opening.
A logo should work as a black-and-white, and it should be scalable. While this is cute, it doesn't work as B&W, and it isn't scalable.
Yeah, I'll get downvoted. But it's a hard truth.
It's true, it just may not apply here. There's no reason to make a whole design language and account for websites, merchandise and other products if we know the logo is going on a hot dog stand banner.
The real truth is that, if they ever expand or branch out, they can invest more to have the logo reworked for their new ventures.
How is this not scalable?
If you scale this down, the hot dog is the first to disappear into a blur. That's not great for a hot dog stand.
And it's not only about making it small, things also appear small when they're far away. You want your logo to be recognizable from 2 blocks away or from the top floor of a skyscraper. That's where distinct outlines and strong contrasts come in. It's no problem to lose a little detail, but a logo shouldn't become a blob.
I don't like this opinion, but as a business owner and a business on their second logomark revision, I agree. There are times when you're getting an etching done on a metal mug or small item and colors can't cut it.
I love the logo as is, but I suggest you need a B&W version.
That's a good point, thanks for sharing your perspective as a business owner
how does this not work as black and white?
it would be dumb simple to make this black and white....
Sure, but that's also how you get mega-boring logos like two triangles or a single letter. What if they deleted everything in the background, leaving just the face and the hot dog?
Nah dude this logo is way more memorable