this post was submitted on 28 Apr 2026
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Taylor Swift files to trademark her voice and likeness in era of AI deepfakes (www.nbcnews.com)
submitted 14 hours ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[–] SethTaylor@lemmy.world 40 points 5 hours ago* (last edited 4 hours ago) (4 children)

If someone used my face and voice to make money without so much as asking me I'd be pissed off too.

In 2023, Scarlett Johansson’s attorney demanded that an AI app stop using her likeness in an advertisement. The actor also called out OpenAI in 2024 for using an “eerily similar” voice to hers for their GPT-4o chatbot despite having declined the company’s request to provide her voice. OpenAI subsequently announced it would no longer be using the voice, but did not indicate why.

In 2024, Tom Hanks called out the “multiple ads over the internet falsely using my name, likeness, and voice promoting miracle cures and wonder drugs.”

Look at this shit. This is illegal as fuck. Imagine being a doctor and some RFK-type podcaster uses your name, face and voice to promote some hack cure and destroys your reputation.

And they ASKED Johansson and she said no and they still did it. Fuckin AI motherfuckers. No shame

[–] Zizzy@lemmy.blahaj.zone 2 points 1 hour ago

That doctor thing has already happened. I saw a recent one thats basically exactly what youre describing but i cant recall his name to find it again

[–] SleeplessCityLights@programming.dev 10 points 4 hours ago

Implying Sam Altman has shame is a hilarious concept.

[–] Gonzako@lemmy.world 13 points 5 hours ago

Rape culture type shit

[–] anon_8675309@lemmy.world 7 points 5 hours ago

The amount of money these companies have is disproportionate to the amount of punishment they receive when they break a law. People look at the victim and think why should she get billions (which would be a truly proportional punishment) just for them using a voice that sounds like hers. Okay fine. Then give her a commensurate amount and put the rest into a legal defense fund to help others who were harmed. But either way, the company should be proportionately punished to deter them or others from doing same again.