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There's more than a few FOSS and privacy focused analytics tools it there. Umami is very simple but great: https://github.com/umami-software/umami
There are others as well
I really appreciate this suggestion as a starting point - I did some looking but I didn't come across Umami yet. Will read up on that and use it to find other FOSS alternatives. Thank you!
I used umami cloud (free tier) on my personal site for 6-12 months and can recommend it. I ultimately decided to switch to just a simple counter for visits and likes because that's all i care about and i don't like collecting more information than i "need". Now my website has no other tracking/analytics and the entire site still works even if Javascript is disabled.
For a business if you're wanting a Google analytics alternative then umami does a great job. Self hosted option available as well.
To your initial question, if you'd actually use the data then i would recommend some form of privacy respecting analytics on your business site though. Since you seem privacy conscious i just wouldn't put more analytics on your website than you'd personally be ok with as an end user
Self-hosted, you say...? Yet another point in favour of Umami, if I'm going with analytics. But you also said:
Exactly this, three times over. I haven't checked Umami yet but one big friction point for putting analytics on is that my pihole won't even let me visit the root URLs of most of analytics provider sites, so I'd have to disable blocking just to check the stats, and I don't like lowering that drawbridge. "A fortress with its gates unbarred and unguarded", sort of sentiment. I really don't feel comfy putting trackers on that I myself would avoid.
Self-host Umami and set the tracker URL to your custom domain (it gives the URL once up and running) and it won't get blocked or cause these problems with blacklists. Pretty easy.