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Shoe company Allbirds pivots to AI compute in sign of a totally normal and healthy economy
(www.engadget.com)
this post was submitted on 15 Apr 2026
311 points (98.7% liked)
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Wow. I just honestly don't know what else to say. Headline is spot on.
I'm not shocked. I used to love their shoes but the last couple pairs I bought dropped noticeably in comfort and quality. The enshitification rolls on
This isn't enshittification, though.
Cory doctorow actually actively encourages the bastardization of the term he coined. It is enshittification.
I'm with you, but the end user's experience is rather similar either way