Apple

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RIP, Apple ID (www.macrumors.com)

submitted 7 months ago by [email protected] to c/[email protected]

13 comments fedilink hide all child comments

Not gonna lie, not digging that branding. "Apple ID" just rolls off the tongue better.

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[–] [email protected] 13 points 7 months ago (11 children)

For a company so set on renaming every feature and claiming it their own I'm surprised they'd do this

[–] [email protected] 11 points 7 months ago (10 children)

It was a dumb move. So much more important things to be working on. There was nothing wrong with the “Apple ID” naming. Renaming it just creates unnecessary confusion.

[–] [email protected] 14 points 7 months ago (2 children)

Some project manager felt the need to justify their existence.

[–] [email protected] 9 points 7 months ago (1 children)

*Product Owner

Project manager moves the project along, product owners are the ones making product direction decisions.

[–] [email protected] 2 points 7 months ago

And product marketing pushes for product renames like this. I wonder how much this will cost Apple in international trademark fees? Apple likes to recycle existing product names to save money (AppleWorks, AppleVision, iBooks, etc). I don’t think Apple Account was an existing trademark.

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