Technology

It's funny, because technically they are hurting themselves in multiple ways. They are investing loads of money in AI. Then using the same technology to produce crap that no one wants. People are starting to lose trust in their OS because of all the issues.

AI is now using up all the resources, making gpus and memory skyrocket. People are not going to be able to afford PCs for gaming. Most people that want to stay on windows are gamers. While Linux is getting better, it's still a shit show when it comes to Nvidia cards.

With Apple releasing a budget computer, this opens the door for everyone else. These devices are also fast enough and last way longer on battery life. They can also be more powerful in other ways as well.

Enterprise is another big user of Windows, but we can already see Europe and other places moving away from Microsoft products due to privacy concerns.

You can easily manage apple devices at an enterprise level. You can also do the same with Linux, albeit it's a little harder. The only other thing people are missing in enterprise are the collab tools. But tbh, Google stack is actually good enough for that. Then people use slack for chat, which is way better than teams, even if it's now owned by Salesforce. Then zoom for video calls. Even on this stack, it's typically around the same price, if not cheaper than Microsoft anyway.

Because of all these things, Microsoft is literally choking themselves out.

Personally, I already use a MacBook for work. It's a good balance between Linux and Windows and makes my life easier. I use Windows right now because of gaming and using an Nvidia card. If it wasn't for that, I wouldn't be using Windows right now. As soon as AMD releases their next gen gpus, I'm gone.

Microsoft dug their own grave and are slowly lowering themselves into it.