this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 3 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
281 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] djdarren@piefed.social 5 points 2 days ago (1 children)

What, like Asus did back in 2007?

[–] boonhet@sopuli.xyz 3 points 1 day ago (2 children)

Unfortunately, these particular devices were kinda shit lol

[–] djdarren@piefed.social 3 points 1 day ago

Eh, I gather the Linux based ones were actually pretty cool. But 99% of netbooks ended up being underpowered mini laptops running XP, so were doomed to failure.

[–] partial_accumen@lemmy.world 1 points 1 day ago

EEEs were amazing! Not because of their performance or specs, but because they were a fully working compute for dirt cheap at only $199! Remember, these were released 5 years before the first Raspberry Pi. The original model of EEE with its 7" screen 512MB RAM and 4GB of slow SSD storage were plenty of compute for small tasks or portable applications. The cheapest fully functional laptop you could buy at retail those days would still cost you $800-$900 for a pretty horrible machine.

Linux was part of the secret sauce that made them successful because it meant they didn't have to pay for an OEM Windows XP license.