this post was submitted on 10 Mar 2026
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] Dindonmasker@sh.itjust.works 17 points 1 week ago (4 children)

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

[–] circuscritic@lemmy.ca 55 points 1 week ago* (last edited 1 week ago) (1 children)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

[–] VibeSurgeon@piefed.social 28 points 1 week ago (2 children)

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false

[–] Scrollone@feddit.it 15 points 1 week ago (1 children)

And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.

[–] VibeSurgeon@piefed.social 9 points 1 week ago

This is my understanding as well, yeah.

[–] HyperfocusSurfer@lemmy.dbzer0.com 3 points 1 week ago (1 children)
[–] VibeSurgeon@piefed.social 2 points 1 week ago

Sure, but that can be said about almost anything.

Still, I'd be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It's definitely not out of the question, but I think we're still ways to go before we get there.

And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.

[–] Ludicrous0251@piefed.zip 9 points 1 week ago (2 children)

Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can't block YouTube ads with a DNS blocker anymore - you can't block them at the DNS level without blocking all of YouTube).

You'll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You'll see fewer ads but far from zero.

Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?

[–] LettyWhiterock@lemmy.world 1 points 1 week ago

Fridges have ads...?

[–] Dindonmasker@sh.itjust.works 1 points 1 week ago (1 children)

No XD i was just wondering what kind of ads it could block. It will be my dedicated VR router when not in my main setup and i'm wonder what else i could do with it.

[–] Ludicrous0251@piefed.zip 2 points 1 week ago

Just FYI you don't need a special router to block ads on the DNS level, you just need to point the DNS settings in your current router to a server that does filtering. Theres a couple of public ones set up to do that for you but you can also point them to a LAN IP and roll your own DNS server (like Pi-Hole or AdGuard Home)

[–] artyom@piefed.social 4 points 1 week ago (1 children)

Depends on how they're served but mostly, yes

[–] brandon@piefed.social 14 points 1 week ago

But, topically, will not block YouTube ads

[–] Tangent5280@lemmy.world 3 points 1 week ago

Not youtube ads, sadly, if they are blocking based on domain names. For YouTube, you can use pipepipe, which do block ads as far as I have seen.