this post was submitted on 10 Mar 2026
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] mesamunefire@piefed.social 59 points 1 week ago (9 children)

A/B testing is showing they are going after people with ad blockers: https://www.dexerto.com/youtube/youtube-is-apparently-punishing-ad-blockers-by-hiding-comment-section-3320581/ But your specific combo seems good.

[–] Voroxpete@sh.itjust.works 92 points 1 week ago (2 children)

They keep trying. The adblockers keep winning. I've had my fair share of videos sometimes not loading, or regularly needing to update apps to keep up with Google's latest bullshit, but the minor glitches and headaches are worth it for all the time I don't spend staring at a greyed out skip button.

[–] Tangent5280@lemmy.world 20 points 1 week ago (1 children)

Pretty sure several engineers from google itself might be contributors to some of them, fortunately.

[–] Voroxpete@sh.itjust.works 21 points 1 week ago

That genuinely would not surprise me in the slightest.

[–] Archer@lemmy.world 1 points 1 week ago

All you have to do is close the window every time they try that bullshit and that shows up in stats. Get enough people doing it and they’ll back off

[–] archonet@lemy.lol 45 points 1 week ago (2 children)

Wait, YouTube's idea of punishing ad-block is removing the most toxic, worthless part of the site?

Nobody tell them. Not one fucking word. We might even get them to remove Shorts, too, if we pretend this is a bad thing.

[–] Soulphite@reddthat.com 33 points 1 week ago

Please Google don't get rid of shorts! Especially the ones with the wonderful AI voice over and karaoke style closed captioning! Please don't do that! Or else I'll keep using adblockers.

[–] criss_cross@lemmy.world 2 points 1 week ago

I’m so happy they got rid of dismissing shorts and throw them in a feed more! Please don’t get rid of them!

[–] theunknownmuncher@lemmy.world 29 points 1 week ago (2 children)

Why would I ever want to see youtube comments? Literally zero impact for me.

[–] leoj@piefed.zip 6 points 1 week ago

was going to say, shoot I'm gonna install an adblocker just for that feature!

[–] chunes@lemmy.world 1 points 1 week ago

The one thing I like them for is nostalgic songs. Almost always a great vibe in the comments

[–] SaharaMaleikuhm@feddit.org 7 points 1 week ago

Oh, no! Not the comments, those are always so smart and insightful.

[–] Passerby6497@lemmy.world 5 points 1 week ago

Are they really threatening us with a good time? No YouTube comments is a benefit, not a punishment

[–] Venator@lemmy.nz 3 points 1 week ago (1 children)

If I want to see the comment section I use official app, and just pause the ad.

[–] Soulphite@reddthat.com 11 points 1 week ago (1 children)

If I want to go blind I splash acid in my eyes

[–] Venator@lemmy.nz 4 points 1 week ago (1 children)

I'd recommend using lasers for that 🤣

[–] Soulphite@reddthat.com 3 points 1 week ago

Good call, a more targeted approach.

[–] EndlessNightmare@reddthat.com 3 points 1 week ago* (last edited 1 week ago)

Hiding comment section? Oh no! What will I do?

Unless I'm missing a "freeze pane" option somewhere, scrolling down to read comments prevents me from actually watching the video.

[–] coaxil@lemmy.zip 1 points 1 week ago

I mean, I intentionally block the comment section, but sure,

[–] blockheadjt@sh.itjust.works 1 points 1 week ago

by hiding comments

So using adblockers is even better than I realized?