I always thought they are just getting the training data for AI using these.
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I mean, duh? With proof of work captchas existing, there's no reason to have those image selection captchas... Ever...
How those work is by having the server generate a puzzle. Server side this is cheap to generate, while client side solving is "hard". The server can even choose the difficulty of the puzzle, and even set it dynamically. This means that when your website is under light load the captcha can be really easy/fast to solve. If your website is under attack however the captcha can be set to take seconds to solve.
It is undoubtedly a new piece of research, but the cause is always the same: corporations exploit people because they are taken out of government and democratic control effectively everywhere.
Some corporations employ more people and have bigger budgets than some countries and they often influence people's lives more than the government. Yet they're effectively electoral monarchies where electors and monarchs are just a bunch of rich assholes who respond to nobody.
Only when we change that system then those headlines will stop.