this post was submitted on 14 Jul 2026
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Vintage and Retro Ads, Promos, Fliers, Etc.

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The device itself hails from 1939. I do not know the date of the ad. ~~50s? 60s?~~ Probably no earlier than 60's per deduction from everett@lemmy.ml below.

It seems like the projector version, you would lose the 3D, wouldn't you? Which is the whole point of a Viewmaster, for my money!

I like this ad style too.

ceHL4qZnLDq3WGM.jpg

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[–] Bebopalouie@lemmy.ca 2 points 6 days ago

I had the one on the left as a kid, it was the 60’s. They were ok for the times.

[–] NigelFrobisher@aussie.zone 4 points 1 week ago* (last edited 1 week ago)

Remember having reels for Moonraker and Return Of The Jedi, among other random things. Literally minutes of fun.

[–] nocturne@slrpnk.net 4 points 1 week ago (1 children)

I always wanted the viewmaster projector.

[–] EnmebaraGuesser@piefed.ca 6 points 1 week ago

I never even knew there was a projector, until I saw this very ad!

But whatever year it was, $11 got you the projector, the normal viewer, and 15 reels!

[–] Onomatopoeia@lemmy.cafe 3 points 1 week ago* (last edited 1 week ago) (1 children)

They could've done color-based 3D with cheap movie-theater paper glasses.

No idea if they did though, would probably require a different set of reels.

[–] Davel23@fedia.io 2 points 6 days ago

Not sure what you mean, Viewmaster was in color.

[–] MrsDoyle@sh.itjust.works 3 points 1 week ago (1 children)

We had a Viewmaster in the 60s, I loved it. We didn't have story reels though, ours were all animals and scenery.

[–] EnmebaraGuesser@piefed.ca 5 points 1 week ago

The scenery ones are cool though! Virtual travel to see far flung places, before the internet. Plus, you got to see it in 3D.

[–] qrstuv@lemmy.sdf.org 2 points 1 week ago* (last edited 1 week ago)