this post was submitted on 19 Feb 2026
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Right, but to know the ad resulted in a conversation the customer would need to click on the ad before purchasing. Showing you the ad after you bought the product without clicking on an ad wouldn't count.
A company isn't going to pay more without the platform providing evidence that the conversion happened on their platform. If a company runs ads on Google, Instagram, and TikTok, Google can't just claim that every sale was because of ads on their platform.
The proof is the sale. What isn't shared is exactly which ads ran when because they purchased a block.
How is there proof of a sale due to an ad on a platform if the customer never interacted with the ad?
I can guarantee you that no one is going to sign an advertisement contract if they have to pay more solely because the company sold something within that timeframe.
The platform they advertise on is the one tracking the customer through the purchase, but that can't happen if the customer buys a product before they're shown an ad.
I think you overestimate how much time the companies buying ads spend on analyzing the data, or if they even get that data.
The company selling the ad also doesn't have much interest in transparent reporting.
The end result is that neither the company selling the ads or the company buying the ads have any interest in the ads. They both only care about their own sales numbers. Fuck the consumers, fuck the product, fuck the ads. Only sales.
Right, but the company buying ad space isn't going to pay extra because they sold a product during the time period the ad ran.