this post was submitted on 29 Dec 2025
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Big brain tech dude got yet another clueless take over at HackerNews etc? Here's the place to vent. Orange site, VC foolishness, all welcome.

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[–] o7___o7@awful.systems 9 points 2 weeks ago* (last edited 2 weeks ago) (11 children)

Neom update:

Description:A Lego set on the clearence shelf. It's an offroad truck that has Neom badges on it.

[–] sailor_sega_saturn@awful.systems 9 points 2 weeks ago* (last edited 2 weeks ago) (10 children)

So Neom is one of those zany planned city ideas right?

Why... why do they need a racing team? Why does the racing team need a lego set? Who is buying it for 27 dollars? (Well apparently the answer to that last question is nobody).


Anyway a random thought I had about these sorts of silly city projects. Their website says:

NEOM is the building the foundations for a new future - unconstrained by legacy city infrastructure, powered by renewable energy and prioritizing the conservation of nature. We are committed to developing the region to the highest standards of sustainability and livability.

(emphasis mine)

This is a weird worldview. The idea that you can sweep existing problems under the rug and start new with a blank slate.

No pollution (but don't ask about how Saudi Arabia makes money), no existing costly "legacy" infrastructure to maintain (but don't ask about how those other cities are getting along), no undesirables (but don't worry they're "complying with international standards for resettlement practices"*).

They assumes there's some external means of supplying money, day workers, solar panels, fuel, food, etc. As long as their potemkin village is "sustainable" and "diverse" on the first order they don't have to think about that. Out of sight, out of mind. Pretty similar to the libertarian citadel fever dreams in a way.

* Actual quote from their website eurrgh, which even itself looks like a lie

[–] jonhendry@awful.systems 6 points 2 weeks ago* (last edited 2 weeks ago)

"Why… why do they need a racing team? Why does the racing team need a lego set? Who is buying it for 27 dollars? (Well apparently the answer to that last question is nobody)."

Apparently NEOM is sponsoring some McLaren Formula E teams. (Formula E being electric). Google Pixel, Tumi luggage, and the UK Ministry of Defence are other sponsors, but NEOM seems to be the major sponsor.

I assume the market for these is not so much NEOM fans but rather McLaren fans.

As to why NEOM is sponsoring it, I think it's a bit of Saudi boosterism or techwashing to help MBS move past the whole bone saw thing.

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