this post was submitted on 10 Nov 2025
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Their acronym is "Good Old Games", so I suspect it's a play on that.
They were Good Old Games for about 4 years until 2012, when they started selling modern games and rebranded to just GOG, dropping the whole "old games" moniker.
(Yeah, I'm also old. I was there when they rebranded, but I thought it was recently, around 2020!)
Well GOG is just the acronym for Good Old Games no ?
Yes, but no. That's the whole point of the rebranding. You will not find the words "Good Old Games" anywhere in their official materials when referring to themselves. They are now "just" GOG.
They still use "good old game" as a tag for some of the games they sell. But they will never utter those words when referring to themselves in any capacity.
Is it silly? Maybe. But it's a valid marketing strategy. How effective is it? I don't know. Maybe ask BP.
Yeah I searched on their website for a bit and did indeed not find any mention of the old name.