this post was submitted on 05 Nov 2025
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I have to wonder: did they seriously mean it when they made "don't be evil" their company motto way back in the day? I'd be open to the idea that they were sincere at the time and then had their brains broken and their souls corroded by extreme wealth.
Or, maybe they were being dishonest even back then, and that mercenary attitude is what you need to succeed in Corporate America.
It's difficult to describe the world in the pre-social media age. There was a time when Google was just a cool software company building cool things, and the don't be evil motto was probably genuine.
Software used to be an thing that you would buy and use if you needed it. It came on a disk. It wasn't this ever pervasive network of always on tools living in our homes and devices working to cultivate the ultimate consumer unit