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Weird that this has to be explained this late into the game but…
Trump is running on the promise of enacting fascism and using state power to mete out retribution to the ‘undesirables’ that his voters blame for their lack of power. To this end there is nothing he can say or do that will make them not vote for him. He is promising power and as long as he wins his promise is kept.
Kamala is running on a platform of ‘not fascism’ and to that end she does need to provide a coherent alternate worldview to mindless retribution. It’s not enough for her to walk the middle of the road and say as little as possible. She needs to give people a diametrically opposed worldview. She needs to be capable of explaining why fascist retribution isn’t good or helpful. She can not just be a diet Republican. She needs to have coherent answers to their obvious bullshit.
Hope this helps. Horrifying that the people who are a decade into Trumpism and ostensibly responsible for stopping it don’t seem to have the slightest clue what motivates it or how to counter it.
It sounds like you’re coming at this from the perspective that Trump voters like Trump because his fascist talk makes them feel like he’ll wield Presidential power to “fight the evils of the people at the top of society”, but I disagree. I think for a lot of Trump voters it boils down to at least one of a few feelings:
a) abortion is murder, I’ll vote against the side that clearly supports abortion more
b) Immigrants and LGBTQ+ people are the devil
c) I want to afford the stuff I wish I had, and Trump will help me do that.
d) Every left-leaning person of power of any kind is a demon and should get what’s coming to them
IMO only the MAGA voters care about d). The average non-MAGA-but-still-Trump voter doesn’t care really care about “shadowy figures” “getting what’s coming to them”, they just want better lives for themselves as in c).
To sway those people, she doesn’t have to provide a “diametrically opposed worldview” to fascism - that makes it sound like what you think she needs is to run on creating a completely different way of living. It just means appealing to those in the camp of a), b) and/or c). Swaying believers of a) or b) without actually appealing to anti-abortion, anti-immigrant, or anti-LGBTQ+ reform is tricky, and tackling c) comes down to her positioning herself as the better candidate economically, but people in that camp have varied ideas on what’s best for the economy, so that’s tricky too.
But regardless, everyone who cares about the election and isn’t already in any of those camps isn’t gonna vote for Trump anyway, no matter how Harris campaigns.