this post was submitted on 11 Mar 2026
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Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 4 months ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
284 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] GreenBeard@lemmy.ca 44 points 4 months ago (29 children)

He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

Given the price of RAM, you'd need to sell a kidney to upgrade it in a Windows laptop these days, so that's not much of a difference, although 8MB is a little skimpy, I'll give him that one.

[–] just2look@lemmy.zip -2 points 4 months ago (19 children)

My phone has more RAM than that. I can't imagine running a computer with that little memory considering how poorly optimized software tends to be at this point.

I'm not sure what the overhead for Mac OS is, but that has to be basically rock bottom to be even considered functional unless you're running one of the lighter Linux builds.

[–] henfredemars@infosec.pub 5 points 4 months ago* (last edited 4 months ago) (2 children)

Just to play devil’s advocate: a smartphone is definitely a computer and has no trouble competing with older laptop CPUs in benchmarks. I see this as a difference without a distinction beyond form factor.

8GB is 💯 barely serviceable. I see this is a product for a casual user only, with excellent build quality. I don’t think it ages well when pushed.

[–] pseudonaut@lemmy.world 5 points 4 months ago (1 children)

I mean… of course it’s for the causal users what kind of observation is that?

[–] henfredemars@infosec.pub 2 points 4 months ago

What appears to be common sense to you is hardly common sense to the consumer. I choose to be more inclusive thinking of a person who might not necessarily know what 8 GB means. That's a ton of Apple's customers.

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