Hardware

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Soulja Boy is selling video game consoles again, and he's already being accused of ripping off an existing handheld: "He does not have permission to rebrand our products and sell them as his own" (www.gamesradar.com)

submitted 3 weeks ago by Alphane_Moon@lemmy.world to c/hardware@lemmy.world

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[–] fonix232@fedia.io 3 points 3 weeks ago

But also the ODM industry is massive too in China - manufacturers who design and make products, but don't sell directly, rather they contract it out to an "empty brand" (i.e. a company that's brand only, no real assets or manufacturing capacity), stamp the brand logo on the product and sell it to them en masse.

This is usually why you'd see the exact same cheap thing under many brands.

Counterfeiting is also a thing but those companies usually have good(ish) engineering, and aim to properly replicate expensive products, such as Apple AirPods (the AirReps community is pretty big, and you can buy AirPods Pro 2 clones that are 90-95% of the official one, for around £40-50).